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The 10th Executive Council of the 8th China Building and Sanitary Ceramics Association and the 2024 President's Meeting were held

Category: Company news

Time:2024-06-21

On June 19, 2024, the 10th Executive Council of the 8th China Building and Sanitary Ceramics Association and the 2024 President's Meeting were held in Guangzhou. The theme of the conference is "Extending the Industrial Value Chain and Developing New Quality Productivity".

Lv Qin, Executive Vice President of China Building and Sanitary Ceramics Association, presided over the meeting.

The Secretary General of the China Building and Sanitary Ceramics Association, Gong Weizuo, presented a report titled "Review of the Key Work of the Eighth Council and Suggestions for the Key Work of the Next Council". The report reviewed the past five years, under the guidance of national policies on dual carbon and energy consumption, the association has organized the formulation and implementation of standards, carried out quality grading work, encouraged technological innovation in the industry, stimulated innovation and creativity in the industry, made positive joint efforts for the high-quality development of the industry, created a high-level platform for industry discussions, and promoted international exchanges. The report also outlined the key measures the association will take in guiding the industry to extend its industrial chain and enhance its value in the next five years.

Gong Wei reported to the Executive Council on the preparations for the election of the new council and submitted the relevant information to the attending representatives for review.

Subsequently, Gong Wei delivered a keynote report titled "2024 Trends in the Operation of China's Building Ceramics and Sanitary Ware Industry", sharing key data on industry operation as of May 2024 and providing prospects for future industry operation trends. Gong Wei pointed out that the industry has accelerated from the era of factories and channels to the era of users. Enterprises need to change their operational thinking, shift from selling products to selling space, extend the industrial chain, and enhance industrial value.

After the keynote presentation, the meeting enters the free discussion stage. Miao Bin, President of the China Association of Building and Sanitary Ceramics, presided over the discussion. The attending representatives had in-depth exchanges and discussions on "extending the industrial value chain and developing new quality productivity", and provided feedback on the work report of the association and the leadership team of the new council, as well as suggestions for their work requirements. (Sorted by speech order)

He Xinming, Chairman of Guangdong Dongpeng Holdings Co., Ltd

 

In a sluggish and rapidly changing market environment, building the ability to build the future is crucial. Enterprises need to extend the industrial value chain to cope with industry adjustments: first, extend product value. Dongpeng's product system extends from tiles to bathroom, to new materials and auxiliary materials, and from a single product to an overall solution; Secondly, extend the service chain and build delivery and landing capabilities, extending from serving distributors to serving consumers; Thirdly, enhancing the value of the supply chain, achieving the integration and efficiency improvement of the value chain from the manufacturing end to the user end. There is a long way to go for ceramic tiles and bathrooms to transition to larger homes, from standardized products to customized products. However, the transformation to larger homes is the trend, and it is necessary to gradually achieve the transformation from selling products to selling space.

Xie Weifan, Chairman of Hengjie Bathroom Group Co., Ltd

In the new stage of development, while further consolidating the foundation of industrial manufacturing and channel construction, enterprises also need to focus on researching the needs of the user end. In order to meet the demand for intelligent toilets in the stock market, Hengjie Bathroom further improves its service standards and actively listens to user needs, feedback market demand to the R&D end, and form a good transmission mechanism, so that the product can better understand and serve consumers. In the long run, the market's demand for excellence will exist for a long time. As long as the products and services are done well, there is still good development space for the industry.

He Chengjian, Chairman of Guangdong Xinjincheng Ceramic Group Co., Ltd

The traditional ceramic product service chain is relatively short. Now, the service chain needs to extend from distributors to consumers. In this context, there is still great demand and opportunities for enterprises to shift from selling products to selling space around user value in the future. Currently, the incremental market has reached its peak. To improve delivery capabilities, provide consumers with overall solutions, and meet the needs of the existing market, it is necessary to change development thinking, strengthen organizational talent construction, innovate product research and development, and reshape core competitiveness.

Yang Xuexian, General Manager of Keda Manufacturing Co., Ltd

Digitization is a transformative force driving industry transformation and upgrading. In the past decade, Kodak Manufacturing has achieved business growth and improved organizational management level through digital implementation. At present, enterprises in the global ceramic bathroom industry have not truly entered a fully digital stage, and there is still a way to go in implementing digitalization. This process needs to be combined with the actual situation of enterprises and gradually progressed. The association's plan for the next five years is not only in line with the actual needs of the enterprise, but also forward-looking. It is hoped that under the guidance of the association, the enterprise can better transform and upgrade towards high-quality development.

Ye Delin, Chairman of Xinmingzhu Group Co., Ltd

The demand of the new consumer group is "package delivery", which poses a great challenge to ceramic manufacturing enterprises. It is very difficult to achieve this through the efforts of a single enterprise. It is necessary to concentrate industry advantages under the leadership of the association to solve problems, reduce duplicate investment of resources, and more effectively promote the extension of the service chain. Under the leadership of the new council leadership team, with the further improvement of the association's management level, we believe that the association will play a greater role in leading the development of the industry and enterprises.

Xie Yuezeng, President of Marco Polo Holdings Limited

The dramatic changes in the environment have brought enormous challenges to all enterprises in the industry, and have put forward updated requirements for their development paths and models. Extending the industrial value chain and developing new quality productivity is also a process of industry and enterprise value reconstruction. In this process, the role of associations is irreplaceable. We hope that under the guidance and coordination of associations, we can break through the industry's internal competition in price and value, lead the industry out of the dilemma of price competition, break through the situation upwards, and embark on the path of high-quality development.

Xiao Hua, Chairman of Mona Lisa Group Co., Ltd

 

The theme of today's meeting is closely related to the development of enterprises, especially during periods of market downturn and cost growth, where value enhancement is particularly needed to meet the needs of consumers for a better home life. I hope that in the new stage of development, the association will continue to lead the industry in promoting transformation and upgrading, and upward development.

Zhao Xiangqi, Chairman of Tangshan Hexiang Intelligent Technology Co., Ltd

 

The standardization of ceramic body size for intelligent toilets is one of the problems that the industry needs to solve, which is of great significance to resource conservation and efficiency improvement. We hope that the association can standardize the development of the industry through relevant institutional construction. At the same time, quality issues have always been the core issue of the industry. Currently, there is still a situation of substandard products being replaced by good ones and a mix of good and bad. We hope to strengthen quality construction, enhance industry self-discipline, regulate the market environment, and better promote the healthy development of the industry under the management of the association.

Su Xibo, Chairman of Guangdong Mengjia Intelligent Kitchen and Bathroom Co., Ltd

 

The intelligent toilet industry in Chaozhou is undergoing transformation and upgrading towards high-quality development. In recent years, significant progress has been made in upgrading equipment and improving processes, improving production efficiency and product quality. Significant results have been achieved in eliminating outdated production capacity and increasing industrial concentration. Chaozhou will be an important producer of intelligent toilets in China, and in the future, Chaozhou will continuously enhance its endogenous development momentum and transform and upgrade towards high-quality development.

Wang Jia, President of Huida Bathroom Co., Ltd

 

In the new stage of development, Huida Bathroom will rely on its long-term accumulation of ceramic product production and brand advantages to further enhance its research and development capabilities and management capabilities. At the same time, it will focus on creating value for consumers in the market and making products that meet their needs. Currently, the changing market environment nurtures great development opportunities. We hope to strengthen communication with industry colleagues through the platform built by the association, and jointly respond to the opportunities and challenges in development.

Xu Shengxi, Chairman of Huanggang Huayao Zhongya Kiln Co., Ltd

 

In the decades long development of the industry, associations have played an important leading role in building platforms and guiding directions, especially during critical periods of industry turning points, in promoting industry progress. In the past few decades, the equipment industry of building and sanitary ceramics in China has also undergone tremendous changes. From early reliance on imports to today's basic realization of localization of equipment technology, it has become the technological engine driving the ceramic industry. In the context of energy conservation and consumption reduction, the equipment industry should actively adapt to the rapid changes in market demand, accelerate equipment technology upgrading and transformation, and explore broader space for the development of China's ceramic industry.

Yu Xiaocai, Chairman of Linyi General Building Ceramics Co., Ltd

 

Currently, the industry is deeply troubled by the negative competition of "lowering prices and quality", but this is not the direction of industry development. I hope that under the leadership of the association, we can overcome the dilemma of price competition, encourage enterprises to seek long-term development, and lead the industry towards high-quality development and improvement.

Ye Jinli, Assistant Chairman of Guangdong Hongyu Group Co., Ltd

 

All consumers are pursuing a better living space, and in the new economic cycle, consumers hope to get better quality products at better prices. In order to meet the needs of consumers, we hope to engage in broader cooperation with industry colleagues, leverage our respective strengths, avoid homogeneous competition, and jointly overcome the challenges of extending the service chain, in order to better serve customers and achieve success for the enterprise.

Li Zhilin, Chairman of Guangdong Jianyi (Group) Ceramics Co., Ltd

 

Jianyi has been transitioning from production-oriented manufacturing to service-oriented manufacturing since 2016, extending vertically. This is in line with both national policies and market demands. Currently, the market no longer lacks products with good quality and decorative effects, but the service capability to provide overall spatial solutions is still lacking. To build service capabilities, it is necessary to innovate thinking and business models, and provide high-quality, high service capabilities, and high value-added solutions around consumer needs. The association proposes that "extending the industrial value chain and developing new productive forces" is the necessary path for industry transformation and upgrading, and hopes that the association will continue to lead industry development and empower enterprise growth. The ceramic industry has never been a sunset industry, and we should have long-term confidence in the development of the ceramic industry.

Wu Zhixiong, President of Foshan Oushennuo Ceramics Co., Ltd

 

 

In a highly challenging era, cultivating internal skills is a mandatory course for every enterprise. In the process of accelerating industry elimination, maintaining presence is a prerequisite for success. After experiencing tremendous challenges over the past three years, Dior Home has forged the resilience of enterprise development and reshaped its internal driving force. In the generally sluggish market environment, the whole decoration channel is currently the only growth channel and a new entry point for traffic. However, the current whole decoration model cannot meet the multi-level and high-quality home decoration needs of consumers. The building ceramics and bathroom industries need to not only forge their own capabilities, but also strengthen cross industry cooperation to quickly and actively respond to market changes brought about by whole decoration.

Tong Huanlin, General Manager of Tianxin Technology Co., Ltd

 

 

How to extend the value chain is worth studying. At present, there are three major issues in the development of the industry: first, breaking energy consumption constraints through the use of new energy and other methods, correcting government and society's stereotypes of the industry; Secondly, accelerate the implementation of production automation and digital management, and further promote the improvement of manufacturing capabilities; Thirdly, strengthen the association's management of the industry and build a healthy and sustainable industrial environment.

 


Miao Bin gave a concluding speech at the conference. Currently, the home furnishing industry has entered the era of users. Through extensive research, the association has established a new work approach to lead the industry from overall bathrooms to kitchen and bathroom spaces, and to deliver and expand to the entire home space. We hope that the industry can take delivery standards as the starting point, establish a service standard system, and transform the manufacturing advantages, product advantages, and resource advantages in the fields of architectural ceramics and sanitary ware into leverage to leverage the integration platform of large home resources, expand and extend the industrial value chain, cultivate and develop new quality production forces, and play a greater role in meeting the needs of the people for a better home life.

 

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